Post-Conference Workshop

4th November 2009, Brussels

Effectively Managing Innovation and Achieving ROI
Led by: Dr KarimTaga,Managing Director,TIME Practice,Arthur D.Little,Austria

Workshop Objectives

In today's tough economic climate innovation is key to creating lasting competitive advantage. Exciting new entrants such as Google, Apple
etc. have started to develop new innovative services and managed to extract revenue from consumers directly very effectively.
Discover:

• What is left of the "traditional" mobile operator's business model?
• What are operators going to do in the short and long term?
• What are the strategic options and role of mobile and integrated operators?
• How will innovation contribute to their success in the future?

Learn from concrete and ready to take away examples of:

• What are the most successful innovation trends
• How certain operators have managed to change their innovation processes drastically and open up their contribution to the value chain
• How to deploy these innovation processes effectively to succeed in the new business environment.

Overview of the Day

Innovation and the Need for Innovation

• What do operators understand
• Why it is becoming relevant
• How can operators address this issue effectively

Innovation – How to Break Out of the Classical Value Chain

• M-payment - leading examples
• Content (production, distribution, right management)
• Verticals beyond voice: TV, music, gaming, gambling ...

Innovation by Leveraging CPEs

• handset driven business models
• home gateways a new platformfor innovation? (role of femtos,
• Wifi, UMA ...)
• multimedia platforms and gaming consoles

Innovation Leveraging New Service Platforms (SDP) ...

• What is the role of SDP?
• Network abstraction
• 3rd party service management

Innovation via partnerships

• Outsourcing
• Managed services by suppliers
• Network sharing

Pricing Innovation

• The power of bundles
• The new era of wholesale (mobile broadband)
• Quality of Service/ bandwidth management

All topics will be supported by concrete case studies and operator examples

START: 09.00

LUNCH: 13.00

END: 16.30

Dr Karim Taga, Managing Director, Arthur D Little Austria Gmbh
Karim Taga has been active in the telecoms industry for the last 15 years, he the partner leading the global technology economics competence center of Arthur D. Little. He is regularly chairing leading events around four continents, and specialized in broadband fixed and mobile technologies.

Arthur D. Little’s Telecommunication, Information, Media & Electronics (TIME) Practice is a global network of world class professionals. Together we offer an unparalleled combination of industry experience, understanding of the underlying technologies shaping the global digital industries and mastery of the business processes within these industries. We guide our TIME clients towards a deeper understanding of the strategic, operational and cultural determinants of technology, innovation and financial management, as well as transferring the skills to manage these determinants for the optimal benefit of all their stakeholders.